1.3.09
TV is dead, Internet is here!
Anyway, the point I'd like to make here today is that TV is dying and the internet is the only sure bet. Online Video that is. Don't believe me? Give it some thought:
For us Baby Boomers, we grew up accepting what the TV networks programmed, the news at 9 O'clock, missed it, too bad. (That was before Tivo obviously). The main difference is 'who is in control'. The networks controlled us, but Generation Y doesn't want to be controlled, they are in the driver's seat. I guess we are all showing signs of that ourselves, we are millions using delayed viewing and even more using Internet News sites. And that is why our kids are embracing the internet like nothing before. It is there for them when they want it, where they want it and...mostly it's free!
Mind you, they are not watching nearly as much TV as the networks would like. If they are on the coach (with their parents in the room I mean), odds are they have their laptops on their laps. And that is where we are all headed. The internet gives unlimited acces to information, free information off course (recent research indicates that they are not willing to pay for that information, not even micropayments, that's why the current Video On Demand model will not last, it gives control but its not free).
If this is true, then TV will not last, at least not in its current form. Nor will VOD last. Nope, it's all going to the internet... And yes, the web will look more and more like TV with all the online video content you can imagine. But it will be free and the Generation Y will start from the internet and maybe, maybe move to the TV screen, but it will start from the web, not the other way around. So, marketeers, advertisers, anyone who wants to listen: move your focus to the web!
Want to develop an affordable Online Video Strategy? Mail: vincent@you-view.tv
You View TV, the creators of www.Bobolino.tv & www.LetsCookit.tv.
25.2.09
Women on the rise!
vervolg van het vorige artikel:
According to the same comScore study as below:
New Internet Trend: Video Snacking
Last month comScore published highlights of its video reporting for November 2008:
The last two points highlight the trend of 'video snacking': "more people, watching more videos, more often."
24.2.09
Online terminologie
- CPA = cost-per-action/acquisition
- CPL = cost-per-lead
- CPC = cost-per-click
- CPM = cost-per-mille /online display advertising
18.2.09
Massamedia verliezen adverteerders, internet grote winnaar van crisis
Ook in de sector van de adverteerders slaat de crisis toe. Zowat 93% van
de ondernemingen voelt de impact. Er wordt vooral minder geadverteerd op
tv, dagbladen, radio, cinema en affichage. Internet is dan weer de grote
winnaar van deze crisis.
Tot 20% minder:
Bij meer dan 90 procent van de bedrijven heeft de crisis invloed op de
mediakeuze en meer dan 80 procent vermindert het mediabudget met gemiddeld
10 à 20 procent. Dat meldt de Unie van Belgische Adverteerders (UBA)
vandaag. De Unie analyseerde samen met het onderzoeksbureau Profacts de
impact van de financiële en economische crisis op adverteerders en media.
Daartoe werd een uitgebreide enquête opgezet waarbij vooral gepeild werd
naar de geplande media-investeringen.
Tv-advertenties onder druk:
Bij de massamedia staat vooral televisie zwaar onder druk: netto 55
procent van de adverteerders verklaart in 2009 minder in tv te zullen
investeren. Daarnaast zal in dagbladen en magazines, cinema, radio en
affichage minder geïnvesteerd worden. "De grote winnaar is het internet,
waarin netto 37 procent van de adverteerders zelfs in dit crisisjaar extra
zal investeren", aldus de Unie van Belgische Adverteerders.
Bron: belga/mvdb, Februari 2009
Voor meer info over Online Video Advertising, mail: vincent@you-view.tv
You View TV, de makers van www.Bobolino.tv en www.LetsCookit.tv
15.2.09
The Easiest Way to a First-Page Ranking on Google.
Last week, Nate Elliot at Forrester published an interesting blog post titled,"The Easiest Way to a First-Page Ranking on Google."
In his post, Nate discloses the results of a study/experiment that they conducted whereby a series of popular keyword searches were run
on the major search engines and the number of video results that were displayed were compared to that of regular HTML documents
and organic results (text results).
The results of the study indicated that on Google, an indexed video stands about a 50 times greater chance of ranking on the first page
of results than any given textual page in the index.
"Not only are video results increasingly common in Google's search results, but your videos stand a much better chance than your text pages of being shown on the first results page."
Source: Forrester Jan 2009
Mail You View Tv voor uw betaalbare Online Video Strategie: vincent@you-view.tv
De makers van o.a. www.Bobolino.tv en www.LetsCookit.tv.