New Internet Trend: Video Snacking

Last month comScore published highlights of its video reporting for November 2008:

 146 million people, or 77% of the U.S. Internet audience, viewed online video.

 Those viewers watched 34% more online videos than they did last year.

 The average online viewer watched 273 minutes of video, up over 40% vs. the previous year.

 The average duration of online video is fairly short, at 3.1 minutes per video.

 And, the audience viewed 87 videos per month on average, 18 more videos per month than last year.

The last two points highlight the trend of 'video snacking': "more people, watching more videos, more often."

Source: Media Post Publications , February 2009

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